Focused on a singular vision – to make running more fun – On was founded in Zürich in 2010 by friends Olivier Bernhard, David Allemann and Caspar Coppetti. The label couples Swiss engineering with Bernhard’s experience as a three-time world duathlon champion and Ironman winner to create ingenious shoes defined by a cushioned, cloud-like sole that offers a firm take off. Joined by Rodger Federer as a co-entrepreneur in 2019, its high-performing and ultra-light range continues to impress both urban runners and seasoned athletes alike.
